My spotlight today is on a product I can’t wait to get my hands (Or eyes) on, Max Factor Lashfinity 3 Day Mascara.
Mascara is the one beauty product I cannot go without, when I read about the forthcoming release of Max Factor Lashfinity 3 Day Mascara I was literally bouncing with excitement. Searching for long wearing mascara which delivers everything I need it too is an ordeal in its self, but 3 days wearing time is just the ultimate!
Here is a little information about Max Factor Lashfinity 3 Day Mascara…
Regarded by beauty experts as a brand that creates some of the best mascaras in the industry, Lashfinity 3 Day Mascara is a unique ‘lash-tint’ style technological advance from Max Factor that brings long-wear lashes to the high street.
This 72 hour mascara has the power to give beautifully defined, dark lashes that resist sleeping, showering and rubbing for up to three days, meaning it is ‘life proof’.
Max Factor make-up artist Mel Arter says, “Lashfinity 3 Day Mascara is totally unique to mass cosmetics and a remarkable product. Never before have I seen mascara that acts likes a semi-permanent lash tint, its outstanding innovation.”
The secret to this latest innovation is in the ingredients. This high-patent, flake-resistant, no-wax formula with PermaHold technology gently bonds to the lash and creates a patent –like finish that will last multiple days.
“Applied in exactly the same way to a mascara, the formula coats and tints each lash to give darkness and definition that lasts an incredible 3 days. “It’s a massive inspiration for women who don’t want to get caught without makeup.” continues Mel.
*source – press release*
The official opening of the waiting list for Lashfinity 3 Day Mascara went live on Boots.com on Monday 13th May 2013. Those who join the waiting list will receive £3 off via a media code, redeemable at www.boots.com/lashfinity.
I signed up on the waiting list the day it went live, like many others I’m sure. I’m extremely excited about the release of Lashfinity 3 Day Mascara and can’t wait too try it.
Lashfinity 3 Day Mascara is available in the top 100 Boots stores with Beauty consultants from May 2013. The mascara will be available to purchase from Wednesday 5th June, with waiting list members eligible for next delivery – just in time to wear it all weekend.
Have you signed up on the waiting list for Max Factor Lashfinity 3 Day Mascara yet? What are your thoughts on a 3 day mascara?