When it comes to mascara, I have a lot. That’s an understatement really and in honesty I could easily do a #30daysofmascara challenge and feature a new one every day for a month! It takes a lot to blow my mind with a mascara and fall in love, I always find something I can pick about, but today’s mascara has literally done all of the above… I am in love! Let me introduce you to the No7 Velvet Lash Mascara which is being released soon!

No7 Velvet Lash Mascara

Here is a little information about the No7 Velvet Lash Mascara to wet your appetite…

‘If you’re looking for velvety soft lashes with luxurious volume then why not try NEW No7 Velvet Lash Mascara. Creating beautifully soft lashes with its specially shaped brush, No7 Velvet Lash Mascara enables you to sweep your way to touchable soft and glamorous lashes in no time.
Whilst the glide on formula will leave you with irresistible, soft to touch lashes, the mascara’s fibre brush combines 3 core brush technologies helping to deliver volume, length and definition. It also features a concave shaped brush to deliver bulk to your lashes, whilst the special fibres pick up and transfer the luxurious soft velvety mascara to each lash.’ – source press release.

I almost feel bad featuring this before its release date, but I have literally been obsessed with this mascara since I got it. Yes this product was sent to me, but I already have it on my shopping list for the end of December as its amazing. Let me explain why.

Firstly the packaging is gorgeous, that’s one thing that has to be said for No7, their packaging is understated but its always lovely. Inside is what counts though and that’s where things get interesting.

No7 Velvet Lash Mascara

The brush looks very much like the old style mascara wands, it has nylon like bristles and is cone shaped, but the bristles are a lot closer together (I think the image shows you what I mean). Admittedly when I saw it I wasn’t that impressed. The formula has a nice consistency and reminds me of the No7 Lovely Lash Mascara (Review here) in that its quite wet, but doesn’t take ages to dry on the lashes etc. Its on application that this product blew my mind though.

This mascara can easily be built up to 3 coats, I’ve not tried more than that, but found even with 3 coats on it looked amazing. This is one of those mascaras that gives you everything. You get length, volume and curl but what I liked the most was no stiffness. In fact this is like the ‘flexi-hold’ hair spray of mascaras. You get that lovely soft lashed look with amazing looking lashes and not the stiffness. The formula on my lashes reminds me of subtle fake lashes, you know when you touch them and they feel natural and soft but look long and amazing? Well, that’s how my lashes feel with this mascara on. If you want a really natural look, you can be light handed and pop just 1 coat on, honestly its like a ‘your lashes but better’ mascara and is amazing!

No7 Velvet Lash Mascara (top - bottom) No mascara, 1 coat and 2 coats.

No7 Velvet Lash Mascara (top – bottom)
No mascara, 1 coat and 2 coats.

I know I’ve used the word amazing a lot in this review, but I am totally in love! The No7 Velvet Lash mascara is my favourite mascara this year and that’s a huge claim from me if you ever look at how many I buy or review. It does exactly what it says it does and more. I can see this product being hugely popular and already have my mum and friends all excited about its release as they want to try it too. If there is one No7 product you should add to your shopping list, then I highly recommend trying this one – they have a huge fan here!

No7 Velvet Lash Mascara is £13.50 is available in two shades black and brown/black and will be available exclusively in Boots and on boots.com from 26 December, 2015.

To see my previous posts on No7 products, please click here.

For more information on No 7 and their products; why not check out their page at Boots onlineFacebook or Twitter?

Lots of Love,
Mel xxxx