I love seeing the new campaigns for beauty brands and when I saw the Burberry Beauty Campaign I just had to share it with you and include a review of the Burberry Effortless Mascara used on the gorgeous models.

I really love the natural make up looks many brands are featuring at present and the Burberry Beauty campaign is beautiful too. The 3 beautiful British models Jourdan Dunn, Edie Campbell and Cara Delevingne all featured in the campaign and I can’t think of 3 better models who could have been used to show such a different contrast of the word, ‘beautiful’.

The new campaign launches in June 2012, reflecting the effortless elegance, relaxed attitude and energy of the Burberry girl.

Campaign showcases Burberry Beauty signature effortless looks, created by Burberry Beauty Artistic Consultant Wendy Rowe.

Campaign shot in London by iconic British photographer Mario Testino under the creative direction of Burberry Chief Creative Officer Christopher Bailey.

My favourites in the new collection include;  Sheer Foundation – Luminous Fluid Foundation (Available in 13 shades),  Warm Glow – Natural Bronzer (Available in 4 shades),  Lip Mist – Natural Sheer Lipstick (Available in 13 shades) and the Effortless Mascara – Volumising Lash Enhancer (Available in 3 shades) which I am also sharing with you today!

For more information of products available in the new launch please check out Burberry’s website site here.

I was extremely lucky to be sent one of my favourite beauty products ever (We all know I’m obsessed with mascara) and share with you. The Burberry Effortless Volumising Lash Enhancer Mascara in Midnight Black. This mascara was used on Jourdan Dunn, Edie Campbell and Cara Delevingne for the campaign. Jourdan and Edie both had Midnight Black applied, where as Cara had Midnight Brown.

Here is a little more information about the mascara direct from Burberry….

  • Burberry Volumising Lash Enhancer provides effortless volume and beautiful coverage for all looks from day to evening
  • This versatile mascara contains marine plant glycogen that accelerates fibre growth and strengthens the lashes, whilst providing effortless definition
  • A protective film forms on the surface of the lash and shields against humidity, rain and heat


This is extremely hard to photo because of the packaging. This photo by no means does the mascara any justice at all!

So, I have also include an image from Burberry of their mascara so you can really appreciate the packaging *source*

Can I just say the packaging is beautiful! I love high end beauty products because of the packaging. The Burberry Effortless Volumising Lash Enhancer Mascara screams sophistication and quality. Its crisp rectangular design feels good in the hand too.

When I look at a new mascara (With the exception of how it looks on application) the most important things for me are brush size and the formula its self. The brush is a nice size but not too big so you are getting the mascara all over the lids. I found it was easy to get every lash because of the close bristles of the brush and achieved good definition.

The formula has a mild scent and was not over powering at all. It is fairly thick but the brush design is perfect and seems to distribute the formula evenly over the lashes without being clumpy.

After savouring the packaging and brush for a fair time I then tried the mascara on my lashes. I had very high hopes for this mascara, I wanted length and volume but also a true black shade. Could Burberry pull through for me?

Left eye 1 coat against none on the Right

1 coat on both eyes

2 coats on both eyes

I am in love! This mascara does EVERYTHING I want plus more. I have volume and length without clumsiness. My lashes look and feel great plus the Midnight Black shade is perfect – a true black. I am totally impressed and to be honest blown away. I can usually pick a fault in every mascara I try but Effortless Volumising Lash Enhancer Mascara doesn’t have one!

I applied this first thing in the morning and went throughout the day checking its progress. No panda eyes or flaking, my lashes looked amazing. I didn’t have any irritation at all either to the product.

With a high end mascara you are paying more, but you are paying for quality. Burberry is a designer name and known throughout the world for their quality clothing and cosmetics. I personally feel this mascara is worth every penny. If I compare it to my Chancel mascara which costs more and doesn’t perform anywhere near as well I’d have to say Burberry is my new favourite!

You can purchase the Effortless Volumising Lash Enhancer Mascara from Burberry Beauty direct from Burberry, it costs £21.50 and is available in 3 shades (Midnight Black 01 as shown above, Midnight Brown 02 and Midnight Blonde 03).

Will you be checking out the new Burberry Beauty Collection?

Lots of Love,

Mel xxxx