It’s been ages since I filmed a hair review and today’s is on the Bleach London White Toner. I’ve heard and seen so many mixed things on this product I just had to give it a go, but will add thanks to Emma for telling me I’d love what it does to my hair!!

Here is a little information about the Bleach London White Toner…

Nourishing toner to knock out yellow tones from blonde hair. If your hair just can’t be light enough, this may be your new hair hero-achieve your lightest, brightest blonde with expert help from Bleach London.
This semi-permanent dye will last for around 15-20 washes.
The colour achieved and the length of time which the colour lasts can be influenced by many factors such as: condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. The final effect will depend on your hair colour. Best results will be seen on already bleached or highlighted blonde hair.


Bleach London White Toner

I have to say as instructions go, Bleach London really do know how to do a leaflet. The leaflet for the White Toner is actually pretty good. It tells you how to do it, instructions for sensitivity/strand testing and even some tips on what to and not to do after. So, definitely some praise there.

Bleach London White Toner

As for how the product turned out, I think you can clearly see from my before and after pics which I took from various angles that there is a difference. With my hair being slightly multi tonal due to silicon damage, it gives a good indication on what you can achieve with this colour on light gold, light yellow and pale yellow hair. The White Toner is a semi permanent product, it does contain peroxide although I’ve not found out what level it is. I am guessing at a 1.5-3% which is VERY low level and will not lift your hair. It literally is going to deposit the toner and help mask the unwanted tones. I still sweat by L’Oreal Luocolor P01 if you want something permanent, this also does lift but is a professional product.

Bleach London White Toner

Bleach London White Toner (Top) Before (Bottom) After

My hair felt good after, I love the Reincarnation Mask, it smelt good and also left my hair feeling soft and glossy. My hair did feel a little drier after the toner and before the conditioner. More so than if I’d used silver shampoo or even L’Oreal Casting Creme Gloss in 1010. But the mask did sort any dryness out and there was NO DAMAGE afterwards.

I did like the Bleach London White Toner although wasn’t wow’d by it. I think the results are great, but I can also achieve those results with Silver Shampoo (Like Schwarzkoph Bonacure Color Freeze – review here) or even by mixing conditioner with a little violet La Riche Directions with a lot of conditioner. However, what this White Toner had going for it against those other 2 methods is that it did not turn my hair blue nor violet, which can often happen – so for that I am impressed! Its mainly a price thing, I do feel £7 is a lot for a toner when there are other products on the market you could buy cheaper and you are really paying for a brand. However, this did work for me so I really can’t complain!

The Bleach London White Toner is available in Boots, it costs £7.00 and can often be found as part of an offer.

For more information on Bleach London, why not check out their Website or Twitter?

Lots of Love,

Mel xxxx